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Prototypr Toolbox
Tools to shape every idea
You ainβt a designer until you fail
I was / am / will be a computer science girl and Iβve been writing code since 2014, my whole career being based on mostly self learning. Why? Because my faculty didnβt teach me anything related to my job as a frontend developer and because I was passionate about getting in the visual journey that later took me to becoming a
AI
Accessibility
Accessibility: The Biggest Scam in UX
I canβt even possibly count how many times I have seen designers describing their work as accessible, throw around words like βinclusivityβ and βuniversal designβ, just to present a minimalistic β totally up to trends β white and *choose any color* prototype, thinking thatβs it. Stop right now, I hate you.
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Branding
Psychology
Design Through a Neurodiverse Lens: Exclusive vs Inclusive
The Source is a fortnightly letter from Prototypr for its community of ~600k viewers. Written by Sophie Clifton-Tucker, The Source tackles taboo topics, exposes unseen truths, and gets the scoop on the latest in the tech and design sphere. Itβs estimated that between 15-20% of us are neurodiverse, so a product that isnβt optimised for […]
Behavioural Design 101: Psychology mechanisms in persuasive design
Todayβs companies employ techniques from psychology and neuroscience to increase engagement of their apps. Sometimes it can benefit users, and at other times, like with Instagram latest immersive feed, it preys on our paths of least resistance to suck us into their app longer.