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Branding
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Psychology
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Design Psychology and the Neuroscience Behind Awesome UX
The user experience study of human cognition can be mushy, unscientific, and filled with false assumptions—perhaps it’s the fault of a lazy brain. Cognition is complex, and many factors play into gut reactions or an instant impression. When you ask someone, “Why’d you do that?” there’s a high chance they won’t be able to answer or that you’ll misinterpret their response. Enter neuroscience.
Accessibility
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Design Through a Neurodiverse Lens: Exclusive vs Inclusive
The Source is a fortnightly letter from Prototypr for its community of ~600k viewers. Written by Sophie Clifton-Tucker, The Source tackles taboo topics, exposes unseen truths, and gets the scoop on the latest in the tech and design sphere. It’s estimated that between 15-20% of us are neurodiverse, so a product that isn’t optimised for […]