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The Psychology of User Decisions
<p>We like to apply labels to users: they’re irrational, lazy, unpredictable, rushed, and so on. To some extent that may be true — we aren’t machines. But research shows that users actually make decisions based on a set of predictable subconscious patterns. To create satisfying digital experiences, UX designers should be aware of — and support — these cognitive habits.</p>
Shit’s Broken: Why We Need Mindful Notifications & How to Design Them
Barring those who have made a conscious and concerted effort to turn them off, push notifications disrupt our flow on a daily basis. You pick up your phone to check the time or your to-do list, and the first thing you see is that you’ve received 9 messages from 4 different people, who are waiting for your response. Let’s start with an assessment.
Design Through a Neurodiverse Lens: Exclusive vs Inclusive
The Source is a fortnightly letter from Prototypr for its community of ~600k viewers. Written by Sophie Clifton-Tucker, The Source tackles taboo topics, exposes unseen truths, and gets the scoop on the latest in the tech and design sphere. It’s estimated that between 15-20% of us are neurodiverse, so a product that isn’t optimised for […]
Behavioural Design 101: Psychology mechanisms in persuasive design
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